Keep Pounding is embedded into the Carolina Panthers' franchise fabric. And there is one man responsible.
This forms the makeup of everything in Carolina. The message got lost during the Matt Rhule era, but general manager Dan Morgan has set about restoring it. Pride and passion are returning where once there was nothing but misery and abject disappointment. And this all centers around Keep Pounding.
It's much more than a motivational catchphrase. It's a story of pushing forward no matter what adversity you're facing, and to tackle everything with the same mindset, no matter the circumstances attached.