Carolina Panthers general manager Dave Gettleman and coach Ron Rivera talk about “sustained success” so often the concept could serve as the team’s unofficial mantra alongside “Keep Pounding.”
The idea is simple: Build a team – through smart draft picks and re-signing core players – that competes for division titles every year rather than go all-in for a Super Bowl ring by throwing money at high-priced free agents.
As such, Gettleman said in April he does not subscribe to what he called the window theory: “We’ve got a window, we’ve got to win now.”
That may be true.