If you’ve been around these parts for a while, you probably don’t need to read the next couple of paragraphs, but every once in a while it’s worthwhile to give a short refresher course.
Back a few years ago, the Hurricanes had a marketing campaign based around the slogan “Experience Canes Hockey”. It was a cousin to the original “You’ll Know When You Go” campaign when the team first moved, that tried to encourage fans to give the Hurricanes a shot. Yeah, they hadn’t made the playoffs for a few years, but prosperity was just around the corner with newly-promoted GM Ron Francis and, in season 2 of the campaign, new coach Bill Peters, and you really need to make sure you get in on the ground floor to be there when times got good.