The best word to describe the Carolina Hurricanes marketing efforts would be safe. With Doug Warf out as Vice President of Marketing, there has never been a better time to shake things up with fresh ideas. It is no secret that the Canes have had recent struggles with attendance. Many will blame it on the poor performance on the ice; however, the Canes are playing their best hockey since 2009. While attendance is growing, it has not reached the level it needs to be with the team competing for a wild card spot. Traditional markets can get away with weaker marketing campaigns, but the Canes do not have this luxury.
Carolina Hurricanes’ Marketing: Out of Touch?
