There have been incredible personalities that have cycled through the organization. I think of guys like Mike Commodore in that regard. Sometimes, it leads to interesting television spots, like the one featuring Trent from Kinetico or a genuinely terrifying UNC Health spot, where four Hurricanes sing a baby to sleep as a mobile.
Among my favorite personalities to grace the organization was Eddie Lack. He only played two seasons with the Hurricanes, backing up Cam Ward from 2015 to 2017, but Lack had an excellent commercial for Gonza Tacos y Tequila. It's no secret how much Lack loves tacos, sporting a tattoo of his favorite dish.