The Calgary Sun · Aug 4, 2015
NHL, MLB agree to six-year media partnership
NHL Commissioner Gary Bettman speaks during a press conference for the Winter Classic at Gillette Stadium in Foxboro, Mass., on July 29, 2015. (Bob DeChiara/USA TODAY Sports)By the very nature of the two sports, hockey and baseball would on the surface appear to make strange bedfellows.
After all, major leaguers hit baseballs, NHLers hit each other.
Yet, on a sweaty Tuesday afternoon in Manhattan, there were commissioners Gary Bettman and Rob Manfred together at the NHL head offices, announcing a six-year media partnership that will see the NHL team up with MLB Advanced Media to create new digital products and platforms.