Sports: don’t they make us do crazy things? Primarily, they make us invest a whole lot of our emotional capacity in what is just, at the end of the day, another corporate franchise trying to pry every last dollar from its consumers.
One of the weird ways that manifests itself is through the products we buy, particularly the ones with sports logos on them. Everyone here has bought something that they didn’t need or was $10 too pricey, but overrode their good financial sense because a Flames logo was on it. I’m guilty of it too, having once bought beer I didn’t like just to get the free Flames shirt inside (I justified it as buying a Flames shirt and getting free beer with it).