The hits keep coming for the California Golden Bears (and the UCLA Bruins). Just days after Under Armour has threatened to terminate their sponsorship deal with Cal, it appears that Learfield/IMG College is next in line with the Bears in their sights.
Multiple reports have told The Mercury News that Learfield/IMG College is expected to ask the Bears (and UCLA) to revise if not completely terminate their multi-million dollar sponsorship agreements as well.
Though we learned much more from the onset of the Under Armour news, with them being a publicly traded company and all, the news from Learfield/IMG College is a bit murkier.