As you might have seen, the California Golden Bears and Under Armour began their partnership on June 1st. They provided glimpses into the new branding, such as the Block C and Golden Bear being combined into a secondary logo, and a new-look California script.
There was also a new development. Check out the new Sather Stripe!
The Stripe figures to feature prominently on all Cal Athletics uniforms, and the inspiration comes from the famous UC Berkeley Campanile, the Sather Tower.
"We just couldn't get past Sather Tower," Under Armour Senior Creative Director Adam Clement said.