Minneapolis • Maya Moore, arms outstretched and her right hand gripping a basketball, has been on billboards this summer in Los Angeles, Minneapolis and New York. She’s in the same “wings” pose as the classic photo of Michael Jordan, whose Nike shoe line includes Moore, the Minnesota Lynx forward, as an endorser.
WNBA games are attracting more viewers. The star power around the league has rarely, if ever, been this deep or this strong. There’s a long way to go to capture more attention in the crowded mainstream of American sports, but these women have been busy building a bigger brand.