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Wanna marry a Mormon millionaire? Utah billboards pitch a matchmaking event with a secret Latter-day Saint bachelor

On June 7, at an as-yet-undisclosed location, a group of 15 to 20 women will have the chance to meet, become acquainted with and potentially date a wealthy, Latter-day Saint mystery bachelor.

Drivers on Interstate 15 may have already noticed the billboards in Salt Lake County and Utah County promoting the event, featuring the image of a hand holding out an engagement ring and the words “LDS Millionaire looking for his wife.”

The matchmaking event is real, and sincere, said Erin Schurtz, a dating coach who co-created the June 7 meet-and-greet on behalf of a client she declines to identify, but who she says is looking for love.