Midway • Back when his firm Lucid Software Inc. was a startup in 2010, CEO Karl Sun was pressured by his investors to locate to the San Francisco Bay Area.
But Sun, a die-hard powderhound, bucked his benefactors, and instead looked to Utah, home of “the greatest snow on Earth" and endless opportunities to enjoy the outdoors, to headquarter the rapidly growing business. The move to Salt Lake County has paid off for the company, which has had no trouble landing highly coveted techies. Sun taps that easy access to outdoor fun, taking recruits skiing, hiking or cycling.