The problem with the Big 12 is the lack of annual Top 10-ranked powerhouses. Now with NIL and the transfer portal leveling the playing field, BYU and Texas Tech are positioned to fill that conference void.
The joy of the Big 12 is also the conference's downfall when it comes to gaining credibility with the College Footballs Playoffs and AP Poll voters.
The joy of the Big 12 is that just about any team can win the conference in just about any season.