After finishing ranked No. 13 in 2024, BYU's class of 2026 ranks No. 19 in the nation and No. 1 in the Big 12, per ESPN. This virtuous cycle of winning leading to attracting more talent which leads to more winning could be BYU's future.
Business author Jim Collins popularized the term "the flywheel effect" when discussing the lasting effect of positive momentum. At a high level, the flywheel effect theorizes that success in one area can lead to success in other areas, thus creating a self-sustaining, self-reinforcing loop that delivers ever improving results.