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Some restaurants sit out the third-party food delivery boom

This week, Jimmy John's sandwich chain launched a national ad campaign promising never to use third-party delivery. Jimmy John's says its own drivers — which number around 45,000 at its 2,800 U.S. restaurants — can best ensure fast, quality service.

Jimmy John's is swimming against the tide — for now, at least. Starbucks recently announced it's expanding delivery to more U.S. stores through its partnership with Uber Eats. Taco Bell said Thursday it will offer delivery nationwide through Grubhub.

A third-party service lets customers order food through an app. It then contracts with drivers who use their own cars or other transportation to make the deliveries.