"Is the modern version of competition at odds with BYU's mission?" posed Kevin Reynolds, a writer for the Salt Lake Tribune whose recent article suggests that Brigham Young University doesn't uphold its own standards in favor of NIL glory.
It's a rising narrative is spreading the hills of the Beehive State like wildfire among the school's adversaries. With the recent exponential success entering the athletic department, BYU, a private religious institution and member of the Big 12 Conference, has been placed under the spotlight. In view of the public, every ounce of success is being repurposed by their enemies to fuel a smear campaign.