The pose of the right-wing provocateur and founder of the group the Proud Boys is that he's simply a defender of normality and old-fashioned male fellowship, when what gives his cause its frisson of excitement is violence.
McInnes is enjoying a media moment. After he gave a speech at New York's Metropolitan Republican Club, a usually staid establishment on the Upper East Side of Manhattan, his Proud Boys fought with members of antifa on the streets, in what has been a publicity coup.
The group got denounced by New York Gov. Andrew Cuomo, and video footage of the clash has been irresistible.