The Bearcats are fighting to keep their Big 12 conference title hopes alive. The Cougars are doing the same while also competing for a College Football Playoff bid. It's going to be a big-time showdown in Cincinnati.
This weekend's matchup is a "must-win" game for both BYU (9-1) and Cincinnati (7-3) if they want to win the Big 12 conference championship and appear in the College Football Playoffs. The national media understands the consequences of this matchup, as Fox's Big Noon Kickoff will be in Cincinnati to see how things go down.