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Nice Guys Finish 11th: The critical lessons BYU and Big 12 leaders need to learn about self-promotion and advocacy

BYU and Big 12 leaders were far too silent for far too long for the College Football Playoff selection committee to take them seriously and change the narrative that the Big 12 is destined to be a one-bid league.

UCF v BYU | Andrew Wevers/GettyImages

In college football, nice guys don't finish last; nice guys finish 11th.

And much to the frustration and even anger of passionate, knowledgeable BYU fans, the Cougars' current No. 11 ranking by the College Football Playoff selection committee means that if the season ended today, they would not be playing for a national championship.