Netflix is raising monthly subscription prices by as much as 18 percent in the United States, the largest rate hike in its history, as company executives look for more money to pay escalating content bills.
Although Netflix has hiked prices in the past, this is the first increase that will be applied to all U.S. subscribers, as well as subscribers in Latin American and the Caribbean, where Netflix bills in U.S. dollars. The most popular subscription plan will now cost $13 a month, up from $11. The cheapest subscription will run $8.99, up from $7.99.
The move is an attempt by Netflix to increase its revenue as its subscription growth in the United States slows.