NCAA board approves athlete compensation for image, likeness

(Aaron M. Sprecher | AP file photo) An athlete stands near a NCAA logo during a softball game in Beaumont, Texas, April 19, 2019. The NCAA is poised to take a significant step toward allowing college athletes to earn money without violating amateurism rules. The Board of Governors will be briefed Tuesday, Oct. 29 by administrators who have been examining whether it would be feasible to allow college athletes to profit of their names, images and likenesses. A California law set to take effect in 2023 would make it illegal for NCAA schools in the state to prevent athletes from signing personal endorsement deals. The NCAA Board of Governors took the first step Tuesday toward allowing amateur athletes to cash in on their fame, voting unanimously to permit them to "benefit from the use of their name, image and likeness."

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