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Fashion stars: Nigeria’s bright, trippy uniforms a hit among World Cup uniforms

Related Topics: Nigeria, Uniform, Premier League

Those countries are among several of the more festive standouts in jerseys for the global soccer showcase, with loads of sentimental touches in the designs of the 32 teams.

With millions in exposure and retail sales at stake, the World Cup kits of 2018 can be categorized, generally speaking, like this: Team Plain, Team Retro and Team Cool Kid on the Pitch.

“What’s changed is the fusion of the World Cup and the Premier League and the Champions League and television as a global platform, and advertising, which has essentially transformed them from being just functional garments, nothing to see here, just polyester, everybody move along, to the single-most lucrative billboard in the world,” he said.