BYU head coach Kalani Sitake has reportedly just finalized the single most impactful negotiation in college football history. Per On3's Pete Nakos, Sitake has reached an agreement with BYU's brass to increase NIL by $10-$15 million above revenue sharing, increase Kalani's salary from a reported $3 million to north of $9 million per year, and my assumption is Sitake's staff will also be well taken care of as a result of this deal.
This is among the most masterful, impactful negotiations in college football history.
The most important rule in negotiation is this: You're not negotiating unless you're willing to walk away.