I don't need to explain to you why the Holy War is a big deal. You clicked on the article -- you already know what's going on here. BYU and Utah are meeting on the football field once again, this time for the second season of shared Big 12 membership. But it's not just proximity that makes this rivalry special; it's not just unified vitriol. Heck, it's not even about the defection of Kyle Whittingham.
This battle is must-watch television because, year after year, the Cougars and Utes take this contest all the way down to the final possession like they're contractually obligated (conspiracy theory loading?