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BYU coaches selling recruits on new leaders, chance to play early

Related Topics: Brigham Young University, Sales

PROVO — When a program goes through an abysmal campaign like BYU's did last fall, the approach to a lot of things, including recruiting, can change.

With National Letter of Intent Day coming up Wednesday, the Cougars' coaching staff has been employing a different recruiting pitch.

“The one silver lining of a poor season is that some recruits feel like that’s an opportunity to play earlier. We’ve tried to use that,” said assistant head coach Ed Lamb. “Every year we can only use the story that we have; some years that a bowl game and having a great season.