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Burger King’s ‘Real Meals’ are about more than trolling McDonald’s. They’re about mental health.

That's the refrain of a new video promoting mental health awareness. The unlikely source? Burger King.

The fast-food giant is hardly the first corporation to blend marketing with a serious social issue. But it makes its new slate of "Real Meals" - named after "real" moods like blue, salty and expletive-inducing - an irreverent talking point on the often-stigmatized topic of mental health and couples it with video that touches on such themes like bullying, teen pregnancy and student debt.

Though the campaign may not encourage everyone to seek help, experts say, it could spark conversations around depression, anxiety and other disorders, especially among teens and young adults.