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Brad Rock: Going away from a conference didn't mean going away for BYU, as its flashiest schedule ever awaits

PROVO — If there’s one thing BYU does well, it’s getting out the word. The university is a lot of things, but shy isn’t one of them.

On Tuesday the Cougar football program took the initiative, as always, holding its media day ahead of everyone else. There was the requisite mix of reporters, bloggers, coaches, players and support personnel.

There was also the usual optimism.

No school holds a media day predicting failure.

Among the many things discussed was an extension of BYU’s contract with ESPN, the bowl situation, Kalani Sitake’s job performance and, oh yes, the schedule.