The founders of the BIG3 basketball league know that, three seasons in, there is still some negative perception of their product that they’re trying to overcome.
“This is not old guys playing basketball,” co-founder Jeff Kwatinetz said in a conference call on Tuesday afternoon. “This is athletes playing a game that is uniquely suited to their skills.”
Given that mindset, it made total sense to the BIG3 execs to have a place like Salt Lake City host a slate of games for the first time, which will happen Saturday, July 27 at Vivint Smart Home Arena.