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Big changes — like warning signs and fewer displays — are coming for grocery and convenience stores that sell beer in Utah

Grocery and convenience stores that sell beer in Utah are gearing up for big changes, mandated by state law and designed to curb excessive in-store advertising and consumer confusion over flavored beer and ciders.

“This is going to impact 3,000 stores,” Dave Davis, president of the Utah Retail Merchants Association, said of the changes that legislators approved in 2017 as part of a massive overhaul of the state’s liquor laws.

The law, sponsored by Rep. Brad Wilson, R-Kaysville, got a lot of attention because it loosened the state’s barrier — aka Zion Curtain — requirement for restaurants.