Chairman Alan Pace says keeping boss Vincent Kompany at Burnley is like "dating the most beautiful girl in town and knowing there's probably no chance she'll ever marry you".
Kompany won promotion to the Premier League with the Clarets as they claimed the Championship title with 101 points.
The 37-year-old has since signed a new five-year deal, but speculation continues to link him with other clubs.
"It's all the time," Pace told BBC Radio Lancashire.
"It's not a worry for me that I'm going to ever fire him, because that's a different story.
"My worry is, as I've tried to explain to him, is it's like dating the most beautiful girl in town, and knowing there's probably no chance she'll ever marry you.