Alan Pace is in the back of a car heading for meetings at Turf Moor, coming from his rented converted barn near Clitheroe. The vehicle, winding through rural Lancashire, jolts. So does he.
'To be super clear, this is not Moneyball,' says Pace. Burnley's new chairman, an American veteran of Wall Street, clearly wants to meet perceptions with the same vigour Ashley Barnes attacks Dwight McNeil crosses.
ALK Capital, the private investment firm who purchased a controlling 84 per cent stake for about £170million, are interested in technology. They embrace data, analytics. One of the first things noticeable about ALK is that they possess a stake in two sport-tech companies.