Why do we tie our fates to a particular football club?
It may be we were born close to the club's stadium, that a parent passed the torch on, or perhaps because we became enamoured with a certain player as a child.
Or it could simply be that we were delighted when Brian Clough kissed our grandad's head.
As part of a campaign called 'My Club, My Passion', Premier League fans have been sending stories to BBC Sport about how and why they fell in love with their team.
The story about Clough is just one example.