Burnley defender Ian Maatsen is offering to pay for Christmas groceries and presents for 10 families "to give back to our fans".
The 20-year-old has asked for people to nominate "someone who could really use this", saying he will personally visit the winners on Christmas Eve.
He said he would bring food for a "proper" Christmas meal and "gifts for under the tree".
"This is the season of giving," he said.
On a video on his Instagram page, the footballer said: "It's a time to celebrate with your loved ones, but not everyone is able to do that, so that's why this year I want to give back to our fans.