In a nod to its long-standing relationship with Bénédictine, Burnley Football Club has partnered with the French liqueur brand to create the Bénédictine Man of the Match.
The first presentation will take place today, as the Clarets take on Southampton in the first home game of the season.
Each Man of the Match will now receive a special edition bottle of Bénédictine, in place of the traditional champagne.
Turf Moor, the home of Burnley Football Club, currently holds the title of the only football ground in the United Kingdom to supply the ‘golden nectar’.
A Béné & Hot is a popular half time tipple with match goers, with Burnley football fans going through an impressive 1,500 bottles last season alone, approximately 30 bottles a match!