Buffalo Sabres owner Terry Pegula stepped to the podium inside KeyBank Center on Wednesday to announce a 10-year contract extension with KeyBank for the naming rights to the downtown arena. He spoke about his past as a Sabres season-ticket holder, just as he did when he purchased the NHL franchise in 2011.
For Pegula, it was business as usual. For Sabres fans, it was another frustrating reminder those leading the organization aren't aware of the painfully terrible optics that come with hosting such an event amid a 14-year playoff drought and another quiet offseason.