BUFFALO, NY - FEBRUARY 23: (Photo by Timothy T Ludwig/Getty Images)
The NHL is looking into potentially selling ads to be placed on player’s helmets. What would be the best companies to have ads on the Sabres helmets?
A recent report by Elliotte Friedman stated that the NHL is investigating selling ad space on player’s helmets. This idea was brought up on a recent Board of Governors call within the league. But I am not sure how I feel about this idea. And if it did happen, what companies would be best for the Buffalo Sabres to feature on their helmets?