University at Buffalo puts 'Buffalo' back on its logo

BUFFALO, N.Y. -- Step aside, "New York." The name "Buffalo" is reclaiming its place of prominence in the University at Buffalo sports teams' logo.

The change was announced Tuesday as part of a school-wide rebranding initiative, and ends a three-year experiment during which the Bulls attempted to market themselves as a "New York State" program.

The State University of New York at Buffalo is putting the "Buffalo" back on its logo.Instead, "Buffalo" will be prominently featured on the Mid-American Conference school's jerseys. It replaces the wordy and sometimes confusing "State University of New York Buffalo" fixture, in which "New York" was emphasized.

The emphasis on New York was introduced by…