It's hitting the local media this morning that the UB Athletics Department will formally be moving away from the "New York" branding its used for the past few years. The New York Bulls Initiative ('NYBI') was the primary marketing thrust of the department under former AD Danny White, who hoped to better convey UB's status as the largest and most comprehensive public university in the state to both current and potential fans, both locally and nationally.
The NYBI was much more than simply a branding and logo change, and in recent years the department has seen both off- and on-field success, but a region that had yet to warm up to UB Athletics as a worthwhile entertainment option largely dismissed the Initiative as misguided, including a notable local politician who more than once tweeted #HornsDown in reference to the department, a stark contrast to the behavior, both publicly and politically, of County Executives near Syracuse and Stony Brook.