Athletic Director Allen Greene (center) poses with student-athletes Kassidy Kidd (left) and Jarryn Skeete (right) during his introductory press conference in November of 2015. UB Athletics' "New York" wordmark, seen on Greene's hat and on the basketball jersey, will be replaced with a "Buffalo Bulls" wordmark, UB announced Tuesday.
After nearly three years of major rebranding to jerseys, facilities and the overall athletics department, and some controversy among fans, UB’s sports teams will once again prominently feature the word “Buffalo” and not “New York.”
UB provided an update to its current university-wide branding initiative in a campus-wide email Tuesday morning, which included the announcement that a new “Buffalo Bulls” wordmark will replace UB Athletics’ current “State University of New York Buffalo” wordmark.