BUFFALO, NY – University at Buffalo Athletics and Learfield, its multimedia rights holder, have announced a new television partnership with WIVB/WNLO/News4. The station will serve as the "Official Television Station of UB Athletics."
As part of the agreement, WIVB/WNLO will carry all 30 episodes of "UB Football Insider" and "UB Basketball Insider." "UB Football Insider" is scheduled to air on WNLO on Thursdays at 7:30 pm beginning with the premiere on August 16. Once basketball season begins, "UB Basketball Insider" will air on Saturdays at 11:30 am on WNLO. In addition, WIVB, Western New York's highest-rated news station, will provide in-depth coverage, interviews with coaches and student-athletes and behind-the-scenes stories on UB Athletics across its newscasts.