In a press release Friday, it was announced that “retired” Buffalo Bills guard Richie Incognito would become the “first national ambassador” of Boo2Bullying, an anti-bullying 501(c)(3) not-for-profit. Per the group’s website, Boo2Bullying seeks “to eradicate bullying, intolerance and discrimination by educating schools and parents about accepting diversity and giving young people the tools to connect with and positively impact those around them.” They offer various mentoring and community outreach program to that effect.
In the press release, Incognito stated that he “can personally relate to it from both sides -- being bullied and being accused of being a bully.