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Buffalo Rumblings · May 2, 2025

Nike, NFL “Rivalries” program unveiling new Buffalo Bills uniform in 2025

During the 2025 NFL season, the Buffalo Bills will be among the first teams taking part in a new joint venture between Nike and the NFL, dubbed Rivalries. The 2025 NFL Schedule Release will be revealed in full on May 14, while the games designated as Rivalries — which includes the Bills — will be announced at a later date.

What is NFL x Nike Rivalries?

Beginning in 2025, the NFL and Nike will roll out a new uniform/fan gear program designed to highlight marquee football town rivalries. The endeavor will run through the 2028 NFL season, featuring specially designed Nike uniforms and sideline/fan gear.

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