During the 2025 NFL season, the Buffalo Bills will be among the first teams taking part in a new joint venture between Nike and the NFL, dubbed Rivalries. The 2025 NFL Schedule Release will be revealed in full on May 14, while the games designated as Rivalries — which includes the Bills — will be announced at a later date.
What is NFL x Nike Rivalries?
Beginning in 2025, the NFL and Nike will roll out a new uniform/fan gear program designed to highlight marquee football town rivalries. The endeavor will run through the 2028 NFL season, featuring specially designed Nike uniforms and sideline/fan gear.