In the NFL, it’s a business and sometimes choices are made that may not be the most popular but they are very necessary. That’s why we see trades happen, players being released, or sometimes a change in the starting lineup. It also applies to the final inactives before kickoff where a player is not injured but is a healthy scratch.
The Buffalo Bills have gone down that route of sending a message to their second-year wide receiver Keon Coleman, who is not expected to play today per Jordan Schultz. Schultz reported that it wasn’t because of performance, but that the team “wants to see more from him in other areas.