The biggest sweat for bookmakers at Seneca Creek Casino in downtown Buffalo often begins before the Bills game even kicks off, and it's not the heavy betting action on the red-hot hometown team that concerns them most. Instead, as Bills fans arrive at the sportsbook each Sunday, the staff's focus is on the furniture.
"You see the blue start coming in, the Bills logos, and we've got to calm them down a little bit. These guys get super-excited about their team," Gavin Mercado, who oversees the sportsbook operations at Seneca's three Buffalo-area casinos, told ESPN with a chuckle.