Earlier this year, the NFL in partnership with Nike announced a new Rivalries branding effort, beginning with the 2025 regular season. The Buffalo Bills are one of eight initial teams taking part in the program, with the AFC East and NFC West the two divisions chosen to kick things off.
On Friday, July 25, the participating teams unveiled hype videos to give fans a brief (Pulp Fiction briefcase) taste of what’s to come. What we do know at this point is that the Bills (and each of the seven other teams) will wear completely new uniforms for these designated Rivalries matchups.