ESPN.com · Mar 30, 2021
Buffalo Bills secure new naming rights partner for their stadium
BUFFALO, N.Y. -- The Buffalo Bills announced Monday the new naming rights partner for their stadium, which will now be known as Highmark Stadium.
The stadium was named "Bills Stadium" during the 2020 season, after the team severed its partnership with New Era, which had owned the stadium's naming rights from 2016.
"We are proud to welcome Highmark to the Buffalo Bills family and we are thrilled to partner with them on a new naming rights deal for our stadium," Bills owner and president Kim Pegula said. "We are confident that Highmark Blue Cross Blue Shield of Western New York is committed to maintaining their status as a healthcare and philanthropic leader in our region.
