The Buffalo Bills and every other NFL team received $244 million in shared revenue in 2016. That figure comes from the Green Bay Packers’ financial report that was released this month. Most of the shared revenue comes from television contracts, while the rest comes from the sale of officially licensed merchandise.
Not included in that figure are local revenues generated by ticket sales, concessions, parking fees, and sponsorships, among other things. League-wide, that figure is lower than the shared revenue, an average of about $187.5 million per team but that figure can vary wildly from larger markets to smaller ones.