The Buffalo Bills today announced a new dynamic ticket pricing model for all Bills home games in the 2017 regular season that will adjust ticket prices to better reflect demand throughout the season.
The new pricing plan categorizes each game into one of five pricing tiers to determine the initial box office price for individual game tickets. Games are categorized based on the opponent and time of the year.
As fans purchase tickets, the price of each individual game can rise or fall to better reflect the demand for tickets. Ticket prices may decrease below the initial box office price, but will never fall below season ticket prices.