A 23-year-old season ticket sales record, set during the Buffalo Bills' Super Bowl era, has been officially usurped by Rex Ryan and the 2015 Bills.
As a friend of mine recently wrote regarding the difficulty of purchasing Buffalo Bills tickets this year: "2015 marks the first year of the Rex Ryan era for the Bills - and despite having the worst quarterback in the NFL, this appears to be all that it took for Bills football games to finally sell out."
It's a fairly apt lede for Monday's headline, just confirmed by team CEO Russ Brandon: the Bills, 15 years into a playoff drought, have just broken the franchise record for season ticket sales.