Joe and Clara Wu Tsai are initiating a social media campaign to encourage an increased sense of belonging. Their Social Justice Fund will use the “You Belong Here/We Belong Here” neon sculptures by Tavares Strachan outside Barclays Center as its touch stone.
The Social Justice Fund for Brooklyn, financed with a five-year $50 million commitment from the Tsais’ charitable foundation, will utilize the #YouBelongHere hashtag and the sculptures to raise funds for the initiatives it’s backing in the borough. (The $50 million is atop the $10 million commitment each NBA owner agreed to provide following the murder of George Floyd and the resulting protests two years ago.